About / A living canvas by No More Lies
The Art of Collective DNA
Every response shapes the wild. Every persona moves the art.
What is this?
The Art of Collective DNA is a living canvas by No More Lies: a growing, evolving artwork shaped together by every participant. Each participant answers four questions that match their persona to one of eight animals, and that animal steps into the artwork on the main screen. Throughout the day, the piece breathes and expands with every new contribution.
How does it work?
- Answer four questions.
- Discover the avatar that matches your DNA and its matching Dell Technologies product.
- Look at the main screen: watch your avatar step into the wild, carrying your name.
DNA Archetypes
- Anatolian Leopard Resolute Strength
- Mountain Gazelle Agile Adaptability
- Golden Eagle Expansive Perspective
- Mediterranean Monk Seal Calm Assurance
- Sea Turtle Steadfast Progress
- Caracal Precise & Agile Strike
- Pike Focused Execution
- Fish Owl Clarity in Details
Need to know
- Conceived by oktowallz, with original artwork by No More Lies and digital development by Keter Studio.
- This artwork was commissioned by Dell Technologies. It is not a commercial product or software developed by Dell Technologies.
- This is an interactive event installation, not a scientific personality or DNA analysis. Animal and persona pairings are creative metaphors and do not constitute performance claims or purchasing recommendations for any product.